Okay, there the thing – the web is a super competitive place. On top of that, drawing visitors to your site is half the struggle. Once they land, you have to keep them engaged. Most importantly, you must give them a reason to return and share your website with others in their social circles.
Now, that sounds like a lot of work, doesn’t it? Indeed! But, did you know that there aren’t any magic pills to develop a webpage that will keep coming back over and over again? Even then, there are specific things that you can do to help you.
Some crucial aspects involve making sure that your site is as user-friendly as possible. Here’s what you need to do.
As digitrio.com.sg says, your onsite SEO has to be on point. Why is this essential? Well, because it allows you to target quality traffic. Besides, you don’t need to pay for ads. In other words, once you create a page that search engines find worthy, it can continue to draw visitors’ years after you publish it.
What’s more? SEO attracts more clicks than PPC. Yes, even though PPC add generally appear above organic rankings, SEO generates up to 71.33% of clicks on the first page. And to top it all off, on-page SEO enables you to boost your public relationships efforts. Oh and, you can stay ahead of your competition if you perfect the art of Search Engine Optimization.
You webpage speed is incredibly essential. Sure, internet speeds may be faster than they were a couple of years back, but there’s always more content, date, and images for your visitors to download. Plus, you need to put your mobile readers in mind who may not have the fastest of internet connection.
Make no mistake about it – there’s nothing wrong with a long webpage. However, it should only be as long as necessary. Remember, repeated studies show that people skim online, more so when they land on the first page. Therefore, you need to make sure that your pages provide them with what it is they’re looking for quickly.
Of course, you may consider adding the details for readers who want more than the basics. Still, you must learn how to balance too much content and giving too little detail.
Nobody wants to spend more than five minutes trying to figure out where specific information on your page is. Put differently – people aren’t going to stick around on your site for too long if they can’t get around quickly. So, make sure that everything is precise, easy to use, and direct.
Sure, you’re at liberty to choose the size of the images on your website. However, small images download relatively faster. Most beginners tend to think that big photos are suitable for their sites. But, experts warn against taking a picture and uploading it directly to your site without resizing and optimizing.
So, be sure to use CSS sprites to speed up your website’s images. If you have a couple of pictures that you plan to use across multiple social sites, you can use sprites to cache them. That way, you don’t need to re-download them on the second page.
Moreover, you can store your images as one large file that minimizes HTTP requests for your webpage, thereby boosting your site’s speed.
Color is an integral part of your webpage. But, you should know that colors carry different meanings to people. So, you should be careful with what you use to avoid passing the wrong message. Your website, at its very core, is international. And, even if you plan to use a specific color as a sign of loyalty, other people will see it. So, when you should have color symbolism when creating your scheme.
In conclusion, you should seek to write and target a global audience. While there’s nothing wrong with staying local, you’re better off if anyone from any part of the world can visit your pages and get value. Further, make sure that your content remains “evergreen.”
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